Kobo

Create a new campaign, with a new style and voice, to promote Kobo Audiobooks. This campaign will speak to the many use cases for listening to audiobooks and target consumers based on the niche case. A series of 20 cases will be used, i.e. commuting, chores, etc. This campaign will roll out with digital out-of-home, video spots, audio spots, emails, a landing page and social.